My online portfolio has been a long time coming and is the main reason I joined this course. Initially my primary audience will be my tutor however, I perceive that their maybe other interests in my portfolio from potential employers or clients. Fellow design industry professionals and students may also be interested in visiting it as an example of a students work.
1. Primary Audience – Tutor
Steve is the tutor of the HNC Interactive Media course; he will be visiting my online portfolio to assess it against the delivery requirements and the assessment criteria. With a background in graphic design, Steve will be mainly interested in the aesthetics of the design.
Steve uses a Apple Macbook that users Firefox version 3 to browse the Internet. At work and at home he has access to a high-speed Internet connection.
2. Client
Oliver & Jones are a catering company interested in rebranding their product range, corporate identity and website. The economic downturn means they can no longer afford their original advertising agency and require a designer who is honest, can offer marketing advice and ensure that all designs are consistent from print to web.
Due to the location of the company in a village on the outskirts of Sheffield their Internet connectivity is variable. Using Microsoft Vista with Internet Explorer 7, they intend to locate a designer either through links from the Chamber or Business Link. By offering the design work to a freelance designer or local small design company they will be supporting their local economy and over the years will build up trust, developing a dependable design service they can rely on.
3. Fellow Industry Professionals
Dylan and Al are from my secondary school days, they recently found me on facebook, a social networking site and have asked where they can view my portfolio. Each of them have their own website showcasing their artwork.
Dylan regular exhibits at galleries across the UK: http://dylanlisle.com/
Al is the illustrator of the cartoon strips in sports section of the Guardian newspaper: http://www.alanheighton.co.uk/
As creative’s they are both naturally very competitive and will scrutinise every detail of my website, aesthetics of the website the content and if it standards are compliant with all be under observation. They are expecting my portfolio to impress them and maintain the standard of design they remembered from their school days.
They both use Apple Mac’s and browse the Internet using Safari through a 2Mb broadband connection.
The pressure is on!
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